10 STEPS TO AN ATTRACTIVE AND USEFUL PUBLICATION
STEP 1: FUND YOUR PUBLICATION WITH ADVERTISING
Our in-house staff’s goal is to generate enough revenue to cover the cost of production of your publication — without sacrificing editorial space. We will keep advertising rates as low as possible so that businesses of all sizes can advertise, and we will develop unique marketing materials and sales forms to encourage participation. Finally, we will invoice all advertisers, applying 100% of this revenue to the production cost, thereby reducing or eliminating any cost to you — and possibly even providing you with royalties.
STEP 2: GIVE ADVERTISING THE “WOW” FACTOR
At no additional charge to the advertisers, or to you, we will create attractive and eye-catching ad copy for those without artwork. This ensures that your advertisers are getting the best return on their expenditure and that you are getting a quality publication.
STEP 3: CREATE AN INVITING DESIGN
If the design of your publication is not inviting, it will not be read and used. Our talented and creative graphic designers will develop an original, distinctive design for your publication, ensuring there is an abundance of editorial, photos and advertising that highlight your destination.
STEP 4: INCLUDE WELL-WRITTEN EDITORIAL
Well-written copy is the foundation of any publication. Our writing staff can develop informative and engaging editorial content for your publication.
STEP 5: ENSURE ACCURACY OF THE INFORMATION PRESENTED
Your success – and ours – depends on accuracy. We believe in checking and rechecking editorial for spelling, punctuation, grammar, clarity, and of course accuracy.
STEP 6: MAKE THE PUBLICATION SIZZLE
It’s a fact that “people” pictures sell! We have a large library of royalty-free photos to supplement your own area photos. No need to pay the cost of models and photo shoots.
STEP 7: INVOLVE THE ENTIRE TEAM IN PROOFING
You will be given multiple opportunities to review your publication as work progresses using and on-line, super easy proofing system that allows simultaneous users to proof and comment. We will not go to press until you are 100% satisfied with the final design.
STEP 8: USE THE HIGHEST QUALITY PRESSES
Our print department offers unparalleled print quality; your final product will feature striking, vibrant color and images on the stock of your choice and finished with your choice of saddle-stitch or perfect bind.
STEP 9: GET THE PUBLICATION INTO PEOPLE’S HANDS
Get your publications into the hands of eager readers with our complete distribution services. Whether it’s first class or bulk, once a year, once a week or anywhere in-between, we can coordinate your mailings quickly and efficiently.
STEP 10: MAKE THE ONLINE EXPERIENCE MEMORABLE
As a service to you, we will create an interactive, multimedia version of your publication that will delight and engage your readers, ready to link on your website, include in emails and post to all your social media channels so readers can browse, “like” and share it with friends. Much more than a pdf, our online publication can include any, or all, of the following features:
• Live hyperlinks – from all advertisements and web addresses
• Embedded videos and photo slideshows
• Searchable text
• Navigation tools
• Clear, vibrant images and easy to read text
• Zoom function
• Social media “Share” buttons
• Customized opening/closing pages that can include usage instructions, hardcopy order form, email sign-up form, link to readership survey, etc.
• Can be opened on desktop and mobile devices (iPad, iPhone, tablets and smart phones), with all standard web browsers on any computer platform (PC or MAC). No software installation required.
• No subscription, maintenance or hosting fees required — Ever!